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We have a tendency to’ve all seen the TV ads offering great savings on car insurance online. Corporations like Geico and Progressive pump immeasurable dollars into promotion of their auto insurance websites. Whether or not it be a smart issue to possess the uneducated public shopping for car insurance while not the recommendation of an insurance agent could be a debate unto itself. The aim of this text is to see whether or not little, independent insurance agencies can compete with the “massive boys” when it comes to purchasing insurance online.

What the Public Doesn’t Apprehend can Cost Them

When the shopping for public surfs the net wanting for insurance savings, possibilities are they will do one among two things. First possibility, they may move to a known complete name, such as Safeco, Geico, or Progressive and obtain a worth quote. Second option, they will look for a local insurance agency through their favorite search engine. Irrespective of the promise of big savings, many customers are a lot of snug working with an insurance agent to guide their buying decision. With little knowledge of how insurance works, what coverages they have, and what firms are obtainable, the majority of customers are willing to pay a little a lot of to urge the recommendation of an insurance agent. But what most shoppers do not know, is that they will sometimes save MORE money shopping for through their native freelance insurance agent rather than buying online.

Independent Means Selections

Freelance insurance agencies write with multiple insurance companies, two of that might really be Progressive and Safeco. These two companies not solely sell insurance online through their own websites, but additionally through freelance insurance agencies. This allows shoppers to not only get a competitive value on their insurance, however they conjointly get the advantage of an agent’s experience as well. Many times the premium through bureau can actually be LESS than the equivalent coverage purchased directly from the company online. Most insurance buyers incorrectly assume that since insurance agents are paid commission, that they can actually pay a lot of when operating with their native freelance agent.

Location. Location. Optimization.

When it involves the freelance insurance agency web site and selling insurance on the net, native agencies have a bonus over massive national companies who spend millions on advertising and selling of their websites. This advantage is focused web site optimization. When a consumer goes online to look for insurance, they are possible to perform a location-based mostly search like “Omaha Nebraska Auto Insurance” or “Automotive Insurance in Omaha Nebraska” or maybe “insurance agent in Omaha”. These specific search terms are the bread and butter of an insurance agency web site optimization. Whereas the “big boys” pay millions on search engine selling via paid advertisements, your independent agency will be reaping the advantages of fully free “organic” search results.

My Momma Always Said Organic was Best

Organic results are the results that are displayed by Google, Yahoo and MSN in the main search listing. When web site designers speak regarding a website’s rank within the search engines, they are pertaining to where the site shows up within the organic search listings. Clearly, the upper the ranking, the better the prospect of getting a visitor into your site. By focusing on a location-based optimization of your insurance agency web site, you stand a much higher chance of getting your web site into the coveted 1st few pages of the search engines.

An Example of Good Insurance Website Style

Here is an example. My Nebraska insurance agency website is extremely optimized for the state of Nebraska. If I rummage around for “auto insurance” in Google, it sends back over eighty six million results. It’s unlikely my agency website can rank anywhere close to the top for this search, and I don’t WANT to rank near the top, as a result of I would have thousands of requests for insurance outside the state of Nebraska. I need my insurance agency website to rank for relevant searches in MY state, not a state I am not licensed to sell in.

My agency is located during a rural area, thus we have a tendency to clearly write a lot of farm and crop insurance. If I narrow my hunt for “nebraska insurance”, my agency website ranks eighteenth out of 14.4 million results. Not dangerous considering the search term is quite broad. Let’s slim it down even additional, and look for a selected line of insurance. “Nebraska farm insurance” shows my insurance agency website ranked 4th out of over a pair of million results. Now we’re obtaining somewhere. Alternative lines of insurance include “Nebraska auto insurance”, twenty one out of 2.two million. “Home insurance in Nebraska”, twenty fourth out of over twelve million.

The best half is, there’s no “big boy” national auto insurance company ranked higher than my little agency web site in any of the foremost search engines for the terms I need to rank for. Sure, they show up within the paid advertising links on the proper side of the browser, however my web site may too if I needed to pay upwards of $ten per click into my website.


Hopefully I’ve shown that with a very little work and a few targeted selling, you can get your little insurance agency web site pushed higher within the search engines. You can not solely compete, however beat the Geico’s and Progressive’s in the web insurance world. Onpage optimization is not the only issue that can get your site ranked higher, however it is a sensible start. Build links into your website via online directories, DMOZ listings, even online articles like the one you are reading, and begin creating money selling insurance on the internet.